Simon Chase

The Robusto Revolution

There has been no greater upheaval during my five decades in the Havana cigar trade than the change in the preference for sizes of cigars. Had I prophesied 40 years ago that, one day, the most popular Cuban cigar size would…

Reflections On 50 Years of Cohiba

With a big reveal expected for Cohiba’s 50-year anniversary, simon chase looks back on the origins of the luxury brand. Amongst All the luxury brands that have achieved global status in recent decades there can be few, if any, that…