During the Habanos World Days Virtual Event, Habanos, S.A. announced that it maintained its world leadership in premium cigars category reaching a total revenue figure of $507 million in 2020 representing a drop of 4% compared to the previous year. This drop is mainly due to the fall of tourism affecting sales in the Duty Free and Travel Retail channels, which is expected to recover once the travel restrictions are alleviated.
Furthermore, China overtook Spain as the no. 1 market for the first time and the top 5 markets were as follows: China, Spain, France, Germany & Switzerland; however Europe remains Habanos’ main market with 60% of sales volume.
During the press conference, some of the most important novelties for 2021, designated “The Year of Cohiba”, were also announced. To celebrate the 55th anniversary of the brand, Habanos, S.A., will launch three new vitolas: Cohiba 55 Aniversario Edición Limitada- Limited Edition, Cohiba Ambar and Cohiba Ideales. Other brands that will gain special relevance are Montecristo with the launch of Wide Edmundo and Partagás Gran Reserva Cosecha 2015.