Montecristo release a new product line into their portfolio: LÍNEA 1935
FOUNDED IN 1935, Montecristo has become the best known and perhaps the most appreciated Habanos brand thanks to the high benchmark set by its distinctive flavour. Having originally boasted a portfolio composed of five vitolas, the brand has expanded to include an offering that covers all of the most demanding smokers’ tastes.
The brand, whose name had its origins in the novel ‘The Count of Monte Cristo’ by Alexande Dumas, which was enormously popular with cigar rollers in Havanna, has steadily expanded its portfolio over the last 80 years.
In more recent times they incorporated a new vitola in 2004, the Edmundo (52 x 135mm length), which covered the trend for heavy ring gauges. This was supplemented two years later with the Petit Edmundo (52 x110 mm length).
It was also back in 2009 that the Línea Montecristo Open was launched. This incorporated four new vitolas with a milder strength blend than the other Montecristo vitolas. These proved to be highly appreciated, both by the most experienced smokers as well as by those who were new to the world of Habanos.
Línea Edmundo then grew in 2013 with the arrival of a new vitola, the Double Edmundo (50 x 155 mm length). This allowed all the aromas and flavours of the classic Línea Edmundo blend to be enjoyed for a smoking time of around one hour.
The Montecristo Petit No 2 (52 x 120 mm length) was also incorporated into the brand’s portfolio in 2013 under Línea Clásica. This was designed for enthusiasts of figurados that wanted to enjoy all the Montecristo flavour in a shorter time.
The Montecristo Media Corona (44 x 90 mm) was presented the following year, offering all the Montecristo flavour and character in a short smoking time. Then in 2015 there was the launch of a special commemorative edition Montecristo 80 Aniversario (55 x 165 mm), in an exclusive series of 30,000 boxes with 20 Habanos in each.
That same year, Habanos, S.A. presented its new concept, Habanos Añejados – that have been rolled and then aged in Cuba for five or more years in their original boxes) – and Montecristo Churchills Añejados (47 x 178 mm) was one of the two new vitolas launched with the concept.
Now, Montecristo have released a new product line into their portfolio: Línea 1935. Launched at the recent XIX Habano
Festival, it takes its name from the year the legendary brand was founded and is presented in three vitolas, which will
become the most premium Habanos offered by Montecristo.
Each has an innovative and distinct presentation and are positioned in the full strength flavour territory.
Two of the three vitolas are unprecedented in the Habanos portfolio:
Maltés (53 x 153 mm) and Dumas (49 x 130 mm), while Leyenda (55 x 165 mm) takes the form of the special limited edition Montecristo 80 Aniversario, launched in 2015 to commemorate the brand’s 80th Anniversary.
The Habanos in this new line have been made totally by hand with long filler, while the filler and binder leaves were selected from the fields in Vuelta Abajo – the land with the best tobacco in the world.
Presented with a full strength flavour blend for the very first time by the Montecristo brand, the Línea 1935 compliments the medium to full strength flavours of the Línea Clásica and Línea Edmundo and the medium strength flavour of the Línea Open blend. The natural Carmelite wrapper used also gives the Línea 1935 Habanos a striking appearance.
But it is the blend that Montecristo will hope can make this new release a success. The result of meticulous work between
Habanos, S.A.and Tabacuba, the leaves were selected by the most experienced master blenders and were only approved after various tastings organised by the Tobacco Research Institute.
Presented in a box with a unique design for the Habanos portfolio, the lid highlights the Línea 1935 seal, inspired by the design of the brand’s band, which had its beginnings in the special commemorative edition Montecristo 80 Aniversario.