Wednesday, Dec 19, 2018
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A Racer’s Fragrance

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The Mille Miglia is a ritual gathering that brings together car aficionados from all over the world. On scenic roads winding through the most breathtaking Italian landscapes, they celebrate a common passion for these classic vehicles that combine technical precision, mechanical performance and timeless elegance.

Precision, performance and elegance have always been cardinal virtues for a watchmaker like Chopard. And since 1988, the company has supported the Mille Miglia race, celebrating each meeting through a limited edition “Mille Miglia” watch. Last year, Chopard launched the Chopard 1000 Miglia perfume, a seductive and sophisticated fragrance that reflects the spirit of the unique event, and now the brand is back with another new fragrance inspired by the race.

Chopard 1000 Miglia Extreme is a vibrant and addictive woody oriental. To convey the sudden rush of adrenaline experienced during a car race, Bruno Jovanovic (IFF) created a striking contrast between a fresh and vivifying floral top note of lavender and a powerful base note of leather.

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